Archive for the ‘SEO Content’ Category

Should You Blog? No. You Should Not.

Posted by Shelly Bowen on Apr 02, 2010.

Should a blog be part of your Web content strategy? Probably not. Here’s why, and here’s what you should include instead.

If a Photo Is Worth 1,000 Words …

Posted by Shelly Bowen on Mar 04, 2010.

… Does a Photo a Day Equal 365,000 Words a Year?

And do those “words” count toward:

Building a social community,
Connecting with friends and colleagues,
Engaging with an audience,
Being more “human” in this virtual world,
Gaining knowledge and ideas around your business, or even, dare I say it,
Improving SEO?

I’m betting the answer is Yes. … continue reading If a Photo Is Worth 1,000 Words …

How to Find a Great Writer — the Easy Way

Posted by Shelly Bowen on Aug 17, 2009.

Getting the Words Right for Your Project

Sure, you’ve written some good prose here and there, but you’re not a professional writer, and anyways, you don’t have the time to do it right for your business. A well-written article or Web site page can involve so much. Seriously. Just check out … continue reading How to Find a Great Writer — the Easy Way

Organically Muddy? A Quick SEO Scrubbing Can Improve Your Brand Image

Posted by Shelly Bowen on Jul 01, 2009.

You take extra care to ensure your content on your marketing materials, business cards, and Web site are accurate, compelling, and drive your primary message. But what about your organic brand?

This is what people see in the organic search results (not the paid search ads) when they search for you. … continue reading Organically Muddy? A Quick SEO Scrubbing Can Improve Your Brand Image

Are Your Assets Being Stolen?

Posted by Shelly Bowen on Dec 17, 2008.

by Shelly Bowen

When the economy is down, everyone is looking for a way to cut costs. Unfortunately, that may mean that your intellectual and creative assets may be even more at risk that usual: specifically, the art, photography, and content you’ve purchased or created in-house might be stolen right from … continue reading Are Your Assets Being Stolen?

Add Value to Add Reach

Posted by Shelly Bowen on Nov 18, 2008.

Wish you could reach more of your targeted customers online? Adding value — and I’m not talking a new product or service — could expand your reach.

Sure, a new offer is valuable. And when you launch, you’ll likely write all about its benefits and features on your Web site, showing … continue reading Add Value to Add Reach

Smart SEO Isn’t Just in the Numbers

Posted by Shelly Bowen on Nov 11, 2008.

by Shelly Bowen

When you’re optimizing your Web site for search, success is clearly measured by high traffic numbers. And to get traffic, you need search engine page rank for your keywords and phrases. There are plenty of published SEO tactics out there that will help you do that.

But even a … continue reading Smart SEO Isn’t Just in the Numbers

SEO Copywriting: How to get it right

Posted by Shelly Bowen on Oct 20, 2008.

When you hire a good SEO expert (search engine optimization guru), she’ll have one big audacious goal:

To bring your Web site as much organic traffic from search engines (like Yahoo and Google) as possible. In other words, to help people find you online on their own.

A great SEO specialist … continue reading SEO Copywriting: How to get it right