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Posted by Shelly Bowen on Oct 22, 2008.
“Who are you writing to?” I asked a colleague recently of his small business blog.
“Good question,” he said. “It’s evolving.” A beat, and then: “It’s for potential clients. When they visit my site and read my blog, I want them to know who I am, how I work, and what … continue reading Web Site Marketing with Integrity: Possible?
Posted by Shelly Bowen on Oct 17, 2008.
“I’m a hunter,” Michael Grecco, the portrait photographer, said last night in a Little Italy photography studio. Every day he’s on the prowl to find his next story. He’s not a photojournalist anymore, but his work is still about the five Ws: who, what, when, where, why. Sure, this is … continue reading Does Your Marketing Copy Tell a Good Story?
Posted by Shelly Bowen on Oct 15, 2008.
If you happen to be visiting today, you might find this site to be going through some visible growing pains. The structure is just not supporting all the cool stuff I need, like Search, ShareThis, RSS, Recent Posts for goodness sake, and MyBlogLog community. So although this site design looks … continue reading Shelly's Web Site Is Ready for More …
Posted by Shelly Bowen on Sep 13, 2008.
I recently took some of my own advice and shared my site with friends and colleagues for a little free usability review. One designer friend said, “I’m impressed. Your site looks really great on my iPhone,” which he pulled out and insto-presto, there it was — a mini version of … continue reading Mobile-Me: How do you look on the iPhone?
Posted by Shelly Bowen on Sep 09, 2008.
How do you know your site is working as well as it could? Where do you get your best ideas for “phase 2″ improvements?
Your customers. You need usability.
Usability Works Wonders
Your customers may not know exactly what they want. (Although you do sometimes get lucky.) And they may not know exactly … continue reading How to Get Free Site Usability
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