Pybop: Exceptional Web Content for Exceptional Businesses » Online Customer Experience / Research

You’re Awesomer: Leaving Customers with an Awesome Feeling

Shelly Bowen — Tue, 22 Dec 2009 23:53:58 +0000

So I’m spending some time with my invoicing system — not my most favorite thing to do, though I do appreciate the simplicity of FreshBooks — and I get stuck. I’m not sure if it’s a user experience problem or a me problem.

I contact customer service via an online form. ... continue reading You’re Awesomer: Leaving Customers with an Awesome Feeling

Web Content Strategy: Planning for Ongoing Engagement

Shelly Bowen — Thu, 19 Nov 2009 23:44:53 +0000

This sign reminded me of something us Web site content strategists and marketers don’t like to think about: the end of a site user experience. The bounce. The exit.

People will leave. It’s inevitable. But can you help guarantee their return? Sure.

6 Easy Ways to Increase Repeat Visits to Your Site

Here ... continue reading Web Content Strategy: Planning for Ongoing Engagement

Four Social Media Lessons from a Grassroots Guy

Shelly Bowen — Fri, 24 Jul 2009 18:19:44 +0000

Social Media + Grassroots Efforts: Do They Play Well Together? They Should.

Two people with clipboards are flanking the grocery store exit. I steel myself to avoid eye contact. One takes a half step toward me. “Do you believe in ….?”

Grr, shake, turning away. Wait: “What did you say?”

He repeats. It’s ... continue reading Four Social Media Lessons from a Grassroots Guy

What's Your Intention, Anyway?

Shelly Bowen — Fri, 30 Jan 2009 00:36:31 +0000

by Shelly Bowen

We’ve all heard that writing specifically with your online audience in mind is important. And there are lots of ways to create a picture or “persona” of these viewers, including looking at:

demographics of your target how long they stay on one page the weather where they are — cold, hot, ... continue reading What's Your Intention, Anyway?

Does Your Brand Bark and Smell Like Office Popcorn?

Shelly Bowen — Mon, 19 Jan 2009 16:01:45 +0000

by Shelly Bowen

I love Barneys. Walk into the Barneys on 5th in New York and suddenly I feel rich. Like I do in fact have some extra credit to swipe. Especially on some wood-stacked peek-a-boo-toe high heels and a super soft CO-OP tank dress.

The Best Customer Experience

I don’t know what ... continue reading Does Your Brand Bark and Smell Like Office Popcorn?

Custom Greeting Card User Experience Exposed!

Shelly Bowen — Wed, 10 Dec 2008 16:24:07 +0000

I had one thing in mind: get custom holiday cards printed pronto to send out to business clients. I didn’t want the printer’s logo on the back, so I skipped the consumer printers, like Kodak Gallery (though they may have that option; I didn’t check). I compared two online printers ... continue reading Custom Greeting Card User Experience Exposed!

Get Personal with Photography

Shelly Bowen — Fri, 28 Nov 2008 15:00:51 +0000

To stand out online, you’ve got to be an original. To increase Web site sales and loyalty these days, you have to provide something no one else does: a unique product or collection of products, a unique price, or a cause that resonates. And you have to showcase it in ... continue reading Get Personal with Photography

Eliminate These Dead Ends for More Leads

Shelly Bowen — Tue, 25 Nov 2008 15:43:06 +0000

by Shelly Bowen

S/He Has Your Business Card … Now What?

Do you collect business cards? Whenever I meet someone interesting at a work-related event, I get his or her card. If I have a pen, I jot something on the back to help me remember why this person was interesting to ... continue reading Eliminate These Dead Ends for More Leads

Smart SEO Isn’t Just in the Numbers

Shelly Bowen — Tue, 11 Nov 2008 17:01:57 +0000

by Shelly Bowen

When you’re optimizing your Web site for search, success is clearly measured by high traffic numbers. And to get traffic, you need search engine page rank for your keywords and phrases. There are plenty of published SEO tactics out there that will help you do that.

But even a ... continue reading Smart SEO Isn’t Just in the Numbers

How to Earn the Trust of Your Customers Online

Shelly Bowen — Mon, 27 Oct 2008 19:56:44 +0000

Advertising is not evil, right? Internet advertising is just one way for companies to communicate with potential buyers. And we as consumers appreciate those ads that let us know about a cool product or service we might want.

Hey cool, a new organic coffee shop in my neighborhood! An upcoming open ... continue reading How to Earn the Trust of Your Customers Online