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Posted by Shelly Bowen on Dec 22, 2009.
So I’m spending some time with my invoicing system — not my most favorite thing to do, though I do appreciate the simplicity of FreshBooks — and I get stuck. I’m not sure if it’s a user experience problem or a me problem.
I contact customer service via an online form. … continue reading You’re Awesomer: Leaving Customers with an Awesome Feeling
Posted by Shelly Bowen on Nov 19, 2009.
This sign reminded me of something us Web site content strategists and marketers don’t like to think about: the end of a site user experience. The bounce. The exit.
People will leave. It’s inevitable. But can you help guarantee their return? Sure.
6 Easy Ways to Increase Repeat Visits to Your Site
Here … continue reading Web Content Strategy: Planning for Ongoing Engagement
Posted by Shelly Bowen on Jul 24, 2009.
Social Media + Grassroots Efforts: Do They Play Well Together? They Should.
Two people with clipboards are flanking the grocery store exit. I steel myself to avoid eye contact. One takes a half step toward me. “Do you believe in ….?”
Grr, shake, turning away. Wait: “What did you say?”
He repeats. It’s … continue reading Four Social Media Lessons from a Grassroots Guy
Posted by Shelly Bowen on Jan 29, 2009.
by Shelly Bowen
We’ve all heard that writing specifically with your online audience in mind is important. And there are lots of ways to create a picture or “persona” of these viewers, including looking at:
demographics of your target
how long they stay on one page
the weather where they are — cold, hot, … continue reading What's Your Intention, Anyway?
Posted by Shelly Bowen on Jan 19, 2009.
by Shelly Bowen
I love Barneys. Walk into the Barneys on 5th in New York and suddenly I feel rich. Like I do in fact have some extra credit to swipe. Especially on some wood-stacked peek-a-boo-toe high heels and a super soft CO-OP tank dress.
The Best Customer Experience
I don’t know what … continue reading Does Your Brand Bark and Smell Like Office Popcorn?
Posted by Shelly Bowen on Dec 10, 2008.
I had one thing in mind: get custom holiday cards printed pronto to send out to business clients. I didn’t want the printer’s logo on the back, so I skipped the consumer printers, like Kodak Gallery (though they may have that option; I didn’t check). I compared two online printers … continue reading Custom Greeting Card User Experience Exposed!
Posted by Shelly Bowen on Nov 28, 2008.
To stand out online, you’ve got to be an original. To increase Web site sales and loyalty these days, you have to provide something no one else does: a unique product or collection of products, a unique price, or a cause that resonates. And you have to showcase it in … continue reading Get Personal with Photography
Posted by Shelly Bowen on Nov 25, 2008.
by Shelly Bowen
S/He Has Your Business Card … Now What?
Do you collect business cards? Whenever I meet someone interesting at a work-related event, I get his or her card. If I have a pen, I jot something on the back to help me remember why this person was interesting to … continue reading Eliminate These Dead Ends for More Leads
Posted by Shelly Bowen on Nov 11, 2008.
by Shelly Bowen
When you’re optimizing your Web site for search, success is clearly measured by high traffic numbers. And to get traffic, you need search engine page rank for your keywords and phrases. There are plenty of published SEO tactics out there that will help you do that.
But even a … continue reading Smart SEO Isn’t Just in the Numbers
Posted by Shelly Bowen on Oct 27, 2008.
Advertising is not evil, right? Internet advertising is just one way for companies to communicate with potential buyers. And we as consumers appreciate those ads that let us know about a cool product or service we might want.
Hey cool, a new organic coffee shop in my neighborhood! An upcoming open … continue reading How to Earn the Trust of Your Customers Online
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