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Posted by Shelly Bowen on Sep 07, 2010.
With digital video cameras now so easily accessible and usable, just about anyone can create video content for their business — but, clearly, not everyone is considering video content strategy or video production best practices. Interview with Bekah Christie, video producer. This article is part of a series called On Content Strategy: Real-World Perspectives from Niche Industries by Shelly Bowen.
Posted by Shelly Bowen on Aug 17, 2010.
Could publishers help businesses publish better Web content and drive more revenue? According to business strategist Steve Suhrheinrich, yes. If they follow a few simple content strategy rules.
Posted by Shelly Bowen on Jul 20, 2010.
I gave my dry cleaner my email address because, yes, I want to hear about promotions and services from a service I use. But what I received was a surprise.
Posted by Shelly Bowen on Aug 03, 2009.
I have a dedicated email address for advertisements from my favorite brands, and I scan through the subject lines, oh, once a week or so. Most get deleted.
Yes, I want gray suede shoes, but I’m resisting. Delete.
I don’t need a new batch of business cards. Delete.
continue reading “Come Fry With Us” – Best Subject Line Ever
Posted by Shelly Bowen on Jul 01, 2009.
You take extra care to ensure your content on your marketing materials, business cards, and Web site are accurate, compelling, and drive your primary message. But what about your organic brand?
This is what people see in the organic search results (not the paid search ads) when they search for you. … continue reading Organically Muddy? A Quick SEO Scrubbing Can Improve Your Brand Image
Posted by Shelly Bowen on Apr 29, 2009.
As user generated content and social media campaigns zoom sky high, so is the possibility — no, probability — that people are talking about you and your brand online. Even if you don’t have a social media campaign yourself.
Good talk or bad — this is great information to feed into … continue reading Reputation Management (Software): Do You Need It?
Posted by Shelly Bowen on Apr 03, 2009.
Us writerly types, we read, we think, we sit back, and we write. We organize, re-organize, and edit. Unless the writer is a performance artist, spoken word enthusiast, or beat poet, we generally don’t hear a rise a voices in public. Or anywhere. Until recently …
I’ve heard a clatter of … continue reading The Infiltration: Will Content Strategy Take Over the (Web) World?
Posted by Shelly Bowen on Mar 30, 2009.
Where does content strategy belong in the hierarchy of Web site creation?
Under IA (information architecture)?
Marketing?
Design?
User experience?
Editorial?
Imagine — 20 expert content strategists from London to San Fransisco locked together in a small room in Memphis for eight hours to battle out this and other Web content issues. It was the very … continue reading Is Your Web Site at Risk of Osteoporosis?
Posted by Shelly Bowen on Mar 27, 2009.
In the depths of the Oakley headquarters in California, a building seemingly made for a science fiction movie — Batman’s or Bond’s nemesis-lair, perhaps. Or maybe, if dustier with cobwebs, where the survivors would live in an Armageddon movie — the So Cal Action Sports Network gathered to talk about … continue reading The Batman of One-Liners: Chris Brogan
Posted by Shelly Bowen on Feb 18, 2009.
by Shelly Bowen
People love to hear themselves talk (yes, me included), which is partly why user generated content (UGC) is so prevalent. Other reasons are people like to be persuaded by their peers and “eavesdrop” on conversations. Also, your customers may be able to help each other faster and … continue reading Is UGC the Easy Answer for Your Business? Not So Fast.
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