Archive for the ‘Branding’ Category

How to Take Advantage of the Recession

Posted by Shelly Bowen on Jan 13, 2009.

by Shelly Bowen

Sure, we may be experiencing a recession, but if you’re a glass-half-full kind of person, you know that this is a phase and we’ll bounce back economically. At least, that’s been my thinking.

But Can the Recession Help Your Content Strategy — and Your Business?

Yesterday, I attended a seminar … continue reading How to Take Advantage of the Recession

Are Your Assets Being Stolen?

Posted by Shelly Bowen on Dec 17, 2008.

by Shelly Bowen

When the economy is down, everyone is looking for a way to cut costs. Unfortunately, that may mean that your intellectual and creative assets may be even more at risk that usual: specifically, the art, photography, and content you’ve purchased or created in-house might be stolen right from … continue reading Are Your Assets Being Stolen?

Get Personal with Photography

Posted by Shelly Bowen on Nov 28, 2008.

To stand out online, you’ve got to be an original. To increase Web site sales and loyalty these days, you have to provide something no one else does: a unique product or collection of products, a unique price, or a cause that resonates. And you have to showcase it in … continue reading Get Personal with Photography