Pybop: Exceptional Web Content for Exceptional Businesses » Branding

Maximizing Twitter for Your Business

Shelly Bowen — Tue, 02 Feb 2010 02:49:38 +0000

A quiet or nonexistent corporate Twitter account is a disappointing sight for a potential client or customer. Somewhat like an empty, abandoned shopping cart.

But how do you keep up?

Option 1: Hire or Assign a Dedicated Person or People to Manage One Corporate Twitter Account

An impersonal corporate Twitter account, one that’s ... continue reading Maximizing Twitter for Your Business

6 Ways to Enhance Your Mobile to Web User Experience

Shelly Bowen — Tue, 01 Dec 2009 23:20:32 +0000

Learning from The Best Camera

Just got back from lunch at Cucina Urbana with a couple super genuine, cool people from digital-telepathy. I’m pretty certain they are back in their offices downloading The Best Camera, after telling them about its signature “Chase Jarvis” photo filters.

Yesterday I posted how the mobile app ... continue reading 6 Ways to Enhance Your Mobile to Web User Experience

I Fell Hard for Soft Sanuk Flops

Shelly Bowen — Wed, 26 Aug 2009 19:38:05 +0000

Content Marketing Works … When People Fall in Love With Your Story

Every year I search for a pair of summer sandals that are:

A. Stylish enough to wear with a sundress

B. Comfortable enough to wear all day at Disneyland

(Not that I do either very often.) And every ... continue reading I Fell Hard for Soft Sanuk Flops

“Come Fry With Us” – Best Subject Line Ever

Shelly Bowen — Tue, 04 Aug 2009 00:32:32 +0000

I have a dedicated email address for advertisements from my favorite brands, and I scan through the subject lines, oh, once a week or so. Most get deleted.

Yes, I want gray suede shoes, but I’m resisting. Delete.

I don’t need a new batch of business cards. Delete.

continue reading “Come Fry With Us” – Best Subject Line Ever

What Is Pybop?

Shelly Bowen — Wed, 22 Jul 2009 15:52:45 +0000

PYBOP, LLC was established by Shelly Bowen to provide businesses large and small a resource for exceptional content. From advising startups whose primary asset is content to consulting growing businesses on executing exceptional marketing, branding, and SEO campaigns, she provides the education, experience, and creativity companies need to reach their goals.

Organically Muddy? A Quick SEO Scrubbing Can Improve Your Brand Image

Shelly Bowen — Thu, 02 Jul 2009 00:38:17 +0000

You take extra care to ensure your content on your marketing materials, business cards, and Web site are accurate, compelling, and drive your primary message. But what about your organic brand?

This is what people see in the organic search results (not the paid search ads) when they search for you. ... continue reading Organically Muddy? A Quick SEO Scrubbing Can Improve Your Brand Image

I Need to Find a Way to Stand Out

Shelly Bowen — Thu, 18 Jun 2009 16:42:26 +0000

I’m often asked to review wireframes or Beta versions of Web sites. Often, the conversation starts like this:

“Here’s what I’m thinking for web site content … [description here] … but I need to find a way to be different.”

I love that. That’s exactly what you should be thinking. It’s the ... continue reading I Need to Find a Way to Stand Out

Your Social Essence: Who Are YOU?

Shelly Bowen — Wed, 29 Apr 2009 19:37:39 +0000

Are you social — gregarious and convivial? What’s your personality like?

Write one sentence to describe you and your essence. Then create a 1 minute video to captures your essence.

Be confident. Show flaws.

LOVE these calls to action from Susan Rice-Lincoln at Inbound Marketing Summit in San Francisco today. ... continue reading Your Social Essence: Who Are YOU?

Reputation Management (Software): Do You Need It?

Shelly Bowen — Wed, 29 Apr 2009 15:53:53 +0000

As user generated content and social media campaigns zoom sky high, so is the possibility — no, probability — that people are talking about you and your brand online. Even if you don’t have a social media campaign yourself.

Good talk or bad — this is great information to feed into ... continue reading Reputation Management (Software): Do You Need It?

Does Your Brand Bark and Smell Like Office Popcorn?

Shelly Bowen — Mon, 19 Jan 2009 16:01:45 +0000

by Shelly Bowen

I love Barneys. Walk into the Barneys on 5th in New York and suddenly I feel rich. Like I do in fact have some extra credit to swipe. Especially on some wood-stacked peek-a-boo-toe high heels and a super soft CO-OP tank dress.

The Best Customer Experience

I don’t know what ... continue reading Does Your Brand Bark and Smell Like Office Popcorn?