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Posted by Shelly Bowen on Feb 01, 2010.
A quiet or nonexistent corporate Twitter account is a disappointing sight for a potential client or customer. Somewhat like an empty, abandoned shopping cart.
But how do you keep up?
Option 1: Hire or Assign a Dedicated Person or People to Manage One Corporate Twitter Account
An impersonal corporate Twitter account, one that’s … continue reading Maximizing Twitter for Your Business
Posted by Shelly Bowen on Dec 01, 2009.
Learning from The Best Camera
Just got back from lunch at Cucina Urbana with a couple super genuine, cool people from digital-telepathy. I’m pretty certain they are back in their offices downloading The Best Camera, after telling them about its signature “Chase Jarvis” photo filters.
Yesterday I posted how the mobile app … continue reading 6 Ways to Enhance Your Mobile to Web User Experience
Posted by Shelly Bowen on Aug 26, 2009.
Content Marketing Works … When People Fall in Love With Your Story
Every year I search for a pair of summer sandals that are:
A. Stylish enough to wear with a sundress
B. Comfortable enough to wear all day at Disneyland
(Not that I do either very often.) And every … continue reading I Fell Hard for Soft Sanuk Flops
Posted by Shelly Bowen on Aug 03, 2009.
I have a dedicated email address for advertisements from my favorite brands, and I scan through the subject lines, oh, once a week or so. Most get deleted.
Yes, I want gray suede shoes, but I’m resisting. Delete.
I don’t need a new batch of business cards. Delete.
continue reading “Come Fry With Us” – Best Subject Line Ever
Posted by Shelly Bowen on Jul 22, 2009.
PYBOP, LLC was established by Shelly Bowen to provide businesses large and small a resource for exceptional content. From advising startups whose primary asset is content to consulting growing businesses on executing exceptional marketing, branding, and SEO campaigns, she provides the education, experience, and creativity companies need to reach their goals.
Posted by Shelly Bowen on Jul 01, 2009.
You take extra care to ensure your content on your marketing materials, business cards, and Web site are accurate, compelling, and drive your primary message. But what about your organic brand?
This is what people see in the organic search results (not the paid search ads) when they search for you. … continue reading Organically Muddy? A Quick SEO Scrubbing Can Improve Your Brand Image
Posted by Shelly Bowen on Jun 18, 2009.
I’m often asked to review wireframes or Beta versions of Web sites. Often, the conversation starts like this:
“Here’s what I’m thinking for web site content … [description here] … but I need to find a way to be different.”
I love that. That’s exactly what you should be thinking. It’s the … continue reading I Need to Find a Way to Stand Out
Posted by Shelly Bowen on Apr 29, 2009.
Are you social — gregarious and convivial? What’s your personality like?
Write one sentence to describe you and your essence. Then create a 1 minute video to captures your essence.
Be confident. Show flaws.
LOVE these calls to action from Susan Rice-Lincoln at Inbound Marketing Summit in San Francisco today. … continue reading Your Social Essence: Who Are YOU?
Posted by Shelly Bowen on .
As user generated content and social media campaigns zoom sky high, so is the possibility — no, probability — that people are talking about you and your brand online. Even if you don’t have a social media campaign yourself.
Good talk or bad — this is great information to feed into … continue reading Reputation Management (Software): Do You Need It?
Posted by Shelly Bowen on Jan 19, 2009.
by Shelly Bowen
I love Barneys. Walk into the Barneys on 5th in New York and suddenly I feel rich. Like I do in fact have some extra credit to swipe. Especially on some wood-stacked peek-a-boo-toe high heels and a super soft CO-OP tank dress.
The Best Customer Experience
I don’t know what … continue reading Does Your Brand Bark and Smell Like Office Popcorn?
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