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Posted by Shelly Bowen on Dec 23, 2008.
One of the flyers that hit my mailbox yesterday contained a two-page ad that was designed like an article. Headline:
“Amish mantle and miracle invention help home heat bills hit rock bottom.”
The photo shows seven suspender- and hat-wearing Amish men and three women in a wooden dome-shaped warehouse or barn … continue reading Amish Fireplace: Hoax or Marketing Genius?
Posted by Shelly Bowen on Dec 22, 2008.
To paraphrase Seth Godin in his post “Confusing Activity with Action:” we’re all doing a lot of activities online (such as me writing or you reading this post), but is it getting in the way of action? Is it getting you where you want to go?
I’d like to add a … continue reading Get Your Customers to Take Action
Posted by Shelly Bowen on Dec 17, 2008.
by Shelly Bowen
When the economy is down, everyone is looking for a way to cut costs. Unfortunately, that may mean that your intellectual and creative assets may be even more at risk that usual: specifically, the art, photography, and content you’ve purchased or created in-house might be stolen right from … continue reading Are Your Assets Being Stolen?
Posted by Shelly Bowen on Dec 10, 2008.
I had one thing in mind: get custom holiday cards printed pronto to send out to business clients. I didn’t want the printer’s logo on the back, so I skipped the consumer printers, like Kodak Gallery (though they may have that option; I didn’t check). I compared two online printers … continue reading Custom Greeting Card User Experience Exposed!
Posted by Shelly Bowen on Dec 09, 2008.
Thursday Happy Hour
Blogs are a useful tool for businesses. Done right, and they can help:
Connect with customers by listening and responding to comments
Communicate important information
Express your company’s unique personality and brand
Draw a crowd to your Web site
All of which can increase sales in the long-run. But you knew all … continue reading The Blog as Art? Our Experiment Launches …
Posted by Shelly Bowen on Nov 28, 2008.
To stand out online, you’ve got to be an original. To increase Web site sales and loyalty these days, you have to provide something no one else does: a unique product or collection of products, a unique price, or a cause that resonates. And you have to showcase it in … continue reading Get Personal with Photography
Posted by Shelly Bowen on Nov 25, 2008.
by Shelly Bowen
S/He Has Your Business Card … Now What?
Do you collect business cards? Whenever I meet someone interesting at a work-related event, I get his or her card. If I have a pen, I jot something on the back to help me remember why this person was interesting to … continue reading Eliminate These Dead Ends for More Leads
Posted by Shelly Bowen on Nov 18, 2008.
Wish you could reach more of your targeted customers online? Adding value — and I’m not talking a new product or service — could expand your reach.
Sure, a new offer is valuable. And when you launch, you’ll likely write all about its benefits and features on your Web site, showing … continue reading Add Value to Add Reach
Posted by Shelly Bowen on Nov 11, 2008.
by Shelly Bowen
When you’re optimizing your Web site for search, success is clearly measured by high traffic numbers. And to get traffic, you need search engine page rank for your keywords and phrases. There are plenty of published SEO tactics out there that will help you do that.
But even a … continue reading Smart SEO Isn’t Just in the Numbers
Posted by Shelly Bowen on Nov 07, 2008.
by Shelly Bowen
Once your Web site is right where you want it — it supports your brand in tone and design, attracts new visitors with seamless SEO, and converts prospects into buyers effectively — you’ll, of course, want to make it even better. One way is to take a look … continue reading What’s Your Seasonal Content Strategy?
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