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Posted by Shelly Bowen on Feb 18, 2009.
by Shelly Bowen
People love to hear themselves talk (yes, me included), which is partly why user generated content (UGC) is so prevalent. Other reasons are people like to be persuaded by their peers and “eavesdrop” on conversations. Also, your customers may be able to help each other faster and … continue reading Is UGC the Easy Answer for Your Business? Not So Fast.
Posted by Shelly Bowen on Feb 09, 2009.
by Shelly Bowen
More and more businesses are embracing social media as a part of their marketing efforts. If you have experimented at all with tools such as Facebook, forums, or Twitter, or have actively blogged and commented out there, you know the online social-sphere is different than any other type … continue reading 9 Twitter Writing Tips for Businesses
Posted by Shelly Bowen on Feb 04, 2009.
I just got a note from SCORE about the 2009 San Diego Small Business Awards — I couldn’t find any information about it online, so I’m passing along the message. Vote for your favorite business!
QUOTE from SCORE email:
Help Us Recognize Outstanding Leaders in the
Small Business Community
continue reading 2009 San Diego Small Business Awards: Nominate Yourself!
Posted by Shelly Bowen on .
My projects may be out on the Web, but my inspiration to:
optimize Web content to increase engagement and activity,
create new content strategies to strengthen a brand, and
try new online marketing and small business tactics
comes from all over. From magazines to fiction, gallery openings to coastal hikes, and client meetings … continue reading What's Inspiring Your Content Strategy?
Posted by Shelly Bowen on Jan 29, 2009.
by Shelly Bowen
We’ve all heard that writing specifically with your online audience in mind is important. And there are lots of ways to create a picture or “persona” of these viewers, including looking at:
demographics of your target
how long they stay on one page
the weather where they are — cold, hot, … continue reading What's Your Intention, Anyway?
Posted by Shelly Bowen on Jan 20, 2009.
Public Service Announcement
A couple clients told me their e-mails to my Google Apps Gmail were bouncing with this error message:
The user you are trying to contact is receiving mail at a rate
550-5.2.1 that prevents additional messages from being delivered.
Eek. Bouncing e-mail makes my stomach drop. I did a little … continue reading PSA: If Your Google Apps E-Mail Is Bouncing…
Posted by Shelly Bowen on Jan 19, 2009.
by Shelly Bowen
I love Barneys. Walk into the Barneys on 5th in New York and suddenly I feel rich. Like I do in fact have some extra credit to swipe. Especially on some wood-stacked peek-a-boo-toe high heels and a super soft CO-OP tank dress.
The Best Customer Experience
I don’t know what … continue reading Does Your Brand Bark and Smell Like Office Popcorn?
Posted by Shelly Bowen on Jan 13, 2009.
by Shelly Bowen
Sure, we may be experiencing a recession, but if you’re a glass-half-full kind of person, you know that this is a phase and we’ll bounce back economically. At least, that’s been my thinking.
But Can the Recession Help Your Content Strategy — and Your Business?
Yesterday, I attended a seminar … continue reading How to Take Advantage of the Recession
Posted by Shelly Bowen on Dec 26, 2008.
If you are using Twitter.com to market your services, brand, or company, I’d love to hear about your marketing and content strategy. I’m researching concepts and experiences such as:
Personality
Frequency
Type of content
Tracking results
Following others on Twitter
Commenting on other Tweets
Using software to Tweet ahead
What’s working — what’s totally not
SEO strategy on Twitter
Posted by Shelly Bowen on Dec 24, 2008.
Jeffrey MacIntyre wrote a fabulous article on content strategy in A List Apart this month. It’s long, but if your company is ready to jump into a Web content development project or is looking to hire someone to help, the descriptions of content strategist roles can help define what you … continue reading Defining Your Content Strategy
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