Pybop: Exceptional Web Content for Exceptional Businesses » Shelly Bowen

What Is Pybop?

Shelly Bowen — Wed, 22 Jul 2009 15:52:45 +0000

PYBOP, LLC was established by Shelly Bowen to provide businesses large and small a resource for exceptional content. From advising startups whose primary asset is content to consulting growing businesses on executing exceptional marketing, branding, and SEO campaigns, she provides the education, experience, and creativity companies need to reach their goals.

Organically Muddy? A Quick SEO Scrubbing Can Improve Your Brand Image

Shelly Bowen — Thu, 02 Jul 2009 00:38:17 +0000

You take extra care to ensure your content on your marketing materials, business cards, and Web site are accurate, compelling, and drive your primary message. But what about your organic brand?

This is what people see in the organic search results (not the paid search ads) when they search for you. ... continue reading Organically Muddy? A Quick SEO Scrubbing Can Improve Your Brand Image

I Need to Find a Way to Stand Out

Shelly Bowen — Thu, 18 Jun 2009 16:42:26 +0000

I’m often asked to review wireframes or Beta versions of Web sites. Often, the conversation starts like this:

“Here’s what I’m thinking for web site content … [description here] … but I need to find a way to be different.”

I love that. That’s exactly what you should be thinking. It’s the ... continue reading I Need to Find a Way to Stand Out

Checkin’ Out the Competition

Shelly Bowen — Wed, 17 Jun 2009 18:50:26 +0000

Let’s say you know a specific site — competitor or not — is really successful. It doesn’t matter how you know. You just know they’re bringing in the bucks. There’s something about their site that works.

Can you leverage that? Oh, yes.

First, don’t copy. Ok, that’s obvious. But for some reason ... continue reading Checkin’ Out the Competition

Working Backward – Defining Content to Define Your Business

Shelly Bowen — Tue, 05 May 2009 00:09:29 +0000

Is it possible that business strategy and content strategy are starting to overlap?

Many of my clients are start-ups. When creating all new or optimizing content for digital efforts, I first need to know a few things about the business and business goals.

Makes sense, right?

I have developed a process of discovery ... continue reading Working Backward – Defining Content to Define Your Business

Your Social Essence: Who Are YOU?

Shelly Bowen — Wed, 29 Apr 2009 19:37:39 +0000

Are you social — gregarious and convivial? What’s your personality like?

Write one sentence to describe you and your essence. Then create a 1 minute video to captures your essence.

Be confident. Show flaws.

LOVE these calls to action from Susan Rice-Lincoln at Inbound Marketing Summit in San Francisco today. ... continue reading Your Social Essence: Who Are YOU?

Reputation Management (Software): Do You Need It?

Shelly Bowen — Wed, 29 Apr 2009 15:53:53 +0000

As user generated content and social media campaigns zoom sky high, so is the possibility — no, probability — that people are talking about you and your brand online. Even if you don’t have a social media campaign yourself.

Good talk or bad — this is great information to feed into ... continue reading Reputation Management (Software): Do You Need It?

The Infiltration: Will Content Strategy Take Over the (Web) World?

Shelly Bowen — Fri, 03 Apr 2009 18:04:13 +0000

Us writerly types, we read, we think, we sit back, and we write. We organize, re-organize, and edit. Unless the writer is a performance artist, spoken word enthusiast, or beat poet, we generally don’t hear a rise a voices in public. Or anywhere. Until recently …

I’ve heard a clatter of ... continue reading The Infiltration: Will Content Strategy Take Over the (Web) World?

Is Your Web Site at Risk of Osteoporosis?

Shelly Bowen — Mon, 30 Mar 2009 17:40:27 +0000

Where does content strategy belong in the hierarchy of Web site creation?

Under IA (information architecture)? Marketing? Design? User experience? Editorial?

Imagine — 20 expert content strategists from London to San Fransisco locked together in a small room in Memphis for eight hours to battle out this and other Web content issues. It was the very ... continue reading Is Your Web Site at Risk of Osteoporosis?

The Batman of One-Liners: Chris Brogan

Shelly Bowen — Fri, 27 Mar 2009 15:59:55 +0000

In the depths of the Oakley headquarters in California, a building seemingly made for a science fiction movie — Batman’s or Bond’s nemesis-lair, perhaps. Or maybe, if dustier with cobwebs, where the survivors would live in an Armageddon movie — the So Cal Action Sports Network gathered to talk about ... continue reading The Batman of One-Liners: Chris Brogan