Pybop: Exceptional Web Content for Exceptional Businesses » Shelly Bowen

Celebrating 10 Years of Web Content Creation!

Shelly Bowen — Wed, 28 Jul 2010 23:03:45 +0000

Shelly Bowen, Web content editor, writer, and principal of Web content company, Pybop, celebrates 10 years in the content business.

Email Content: Your Voice Is Valuable

Shelly Bowen — Tue, 20 Jul 2010 13:06:03 +0000

I gave my dry cleaner my email address because, yes, I want to hear about promotions and services from a service I use. But what I received was a surprise.

Social Media Content Strategy Mix

Shelly Bowen — Fri, 09 Jul 2010 19:08:28 +0000

What are the ingredients of great social media content?

Great social media content strategy is really part of your company’s Web content strategy as a whole, which includes these 5 steps.

To help visualize the core messaging component, I drew a pie (I like pie) for one of the three — ... continue reading Social Media Content Strategy Mix

Integrated Content Doors Swing Open

Shelly Bowen — Sat, 19 Jun 2010 00:56:16 +0000

Cross Channel Marketing Buzz = Content Strategy Opportunity! Whatever you call it -- cross channel advertising, integrated marketing, media mix -- the advertising industry is buzzing with it. This is great news for content strategists.

Starbucks the Publisher: What Is Starbucks’ Content Strategy?

Shelly Bowen — Tue, 15 Jun 2010 00:59:07 +0000

What do you think Starbucks’ Web content strategy will look like this fall?

Content Strategy Talk on Twitter

Shelly Bowen — Mon, 07 Jun 2010 20:30:00 +0000

Check out this Twitter list for Web content strategy articles and discussions, and to find web content writers and people passionate about awesome online content.

https://twitter.com/Shelbow/web-content-strategy

Know of another great list? Someone missing from this list? Let me know on Twitter @shelbow or in the comments below. Thanks!

Walk Like a Publisher – Don’t Evolve Like One

Shelly Bowen — Thu, 20 May 2010 16:36:23 +0000

“Businesses need to think like publishers.”

This statement stinks. I can’t tell you how many times I’ve heard it at marketing conferences, and by the looks on people’s faces, I imagine they’re thinking, “Why the heck would I want to think like an industry that moves like a dinosaur, is evolving ... continue reading Walk Like a Publisher – Don’t Evolve Like One

Content Strategy Success in 5 Steps

Shelly Bowen — Mon, 26 Apr 2010 17:53:52 +0000

What’s included when you request a content strategy? Sure, it depends on your company and your goals. You’ll find a lot of great in-depth details from these content strategy books. As a shortcut for a new client, I drew this Web content strategy chart:

If you can’t read my handwriting, here’s ... continue reading Content Strategy Success in 5 Steps

San Diego Interactive Content Professionals Meet for Thursday Happy Hour

Shelly Bowen — Thu, 08 Apr 2010 19:20:00 +0000

The inaugural get-together of a new group of San Diego creative professionals -- Web writers, editors, designers, developers, illustrators, photographers, and creative thinkers -- for Thursday Happy Hour in San Diego, California.

Should You Blog? No. You Should Not.

Shelly Bowen — Fri, 02 Apr 2010 20:18:53 +0000

Should a blog be part of your Web content strategy? Probably not. Here's why, and here's what you should include instead.