Author Archive

Celebrating 10 Years of Web Content Creation!

Posted by Shelly Bowen on Jul 28, 2010.

Shelly Bowen, Web content editor, writer, and principal of Web content company, Pybop, celebrates 10 years in the content business.

Email Content: Your Voice Is Valuable

Posted by Shelly Bowen on Jul 20, 2010.

I gave my dry cleaner my email address because, yes, I want to hear about promotions and services from a service I use. But what I received was a surprise.

Social Media Content Strategy Mix

Posted by Shelly Bowen on Jul 09, 2010.

What are the ingredients of great social media content?

Great social media content strategy is really part of your company’s Web content strategy as a whole, which includes these 5 steps.

To help visualize the core messaging component, I drew a pie (I like pie) for one of the three — … continue reading Social Media Content Strategy Mix

Integrated Content Doors Swing Open

Posted by Shelly Bowen on Jun 18, 2010.

Cross Channel Marketing Buzz = Content Strategy Opportunity! Whatever you call it — cross channel advertising, integrated marketing, media mix — the advertising industry is buzzing with it. This is great news for content strategists.

Starbucks the Publisher: What Is Starbucks’ Content Strategy?

Posted by Shelly Bowen on Jun 14, 2010.

What do you think Starbucks’ Web content strategy will look like this fall?

Content Strategy Talk on Twitter

Posted by Shelly Bowen on Jun 07, 2010.

Check out this Twitter list for Web content strategy articles and discussions, and to find web content writers and people passionate about awesome online content.

https://twitter.com/Shelbow/web-content-strategy

Know of another great list? Someone missing from this list? Let me know on Twitter @shelbow or in the comments below. Thanks!

Walk Like a Publisher – Don’t Evolve Like One

Posted by Shelly Bowen on May 20, 2010.

“Businesses need to think like publishers.”

This statement stinks. I can’t tell you how many times I’ve heard it at marketing conferences, and by the looks on people’s faces, I imagine they’re thinking, “Why the heck would I want to think like an industry that moves like a dinosaur, is evolving … continue reading Walk Like a Publisher – Don’t Evolve Like One

Content Strategy Success in 5 Steps

Posted by Shelly Bowen on Apr 26, 2010.

What’s included when you request a content strategy? Sure, it depends on your company and your goals. You’ll find a lot of great in-depth details from these content strategy books. As a shortcut for a new client, I drew this Web content strategy chart:

If you can’t read my handwriting, here’s … continue reading Content Strategy Success in 5 Steps

San Diego Interactive Content Professionals Meet for Thursday Happy Hour

Posted by Shelly Bowen on Apr 08, 2010.

The inaugural get-together of a new group of San Diego creative professionals — Web writers, editors, designers, developers, illustrators, photographers, and creative thinkers — for Thursday Happy Hour in San Diego, California.

Should You Blog? No. You Should Not.

Posted by Shelly Bowen on Apr 02, 2010.

Should a blog be part of your Web content strategy? Probably not. Here’s why, and here’s what you should include instead.