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If a Photo Is Worth 1,000 Words …

Content Planning for the Day, iPhone photo by Shelly Bowen, Content Strategist, San Diego, CA… Does a Photo a Day Equal 365,000 Words a Year?

And do those “words” count toward:

  • Building a social community,
  • Connecting with friends and colleagues,
  • Engaging with an audience,
  • Being more “human” in this virtual world,
  • Gaining knowledge and ideas around your business, or even, dare I say it,
  • Improving SEO?

I’m betting the answer is Yes. And just because we may not be photographers professionally — we may not even have a physical product to represent visually — doesn’t mean we can’t snap a photo.

In fact, for me personally, I think a photo a day will help keep me focused on the moment, rather than racing toward the next project, which can only be a good thing for my client relationships and results.

So. Today is the first day. You can follow along on Flickr.

How to Make a Photo a Day Work for Your Business

Here are some ideas that might help launch you into a new visual social space and provide additional exceptional content:

  • Go low tech. Take pictures with your phone. An iPhone app like The Best Camera makes it even easier to filter and publish photos on the fly.
  • If you’re a service, take photos of things, people, or situations that inspire your work. Then tag the photos to let your audience know how they’re inspiring.
  • If you have a product, invite your employees to contribute a photo a day of how they uniquely use the product. Try a Facebook Fan Page or a Flickr Group to collect the photos.
  • If you have a dedicated audience for that product, invite your fans to submit a photo a day. Reward the most creative or inspirational photos with kudos and visibility. You can learn a lot about how to write about your product by encouraging and listening to user generated content.

Whatever you do, don’t forget to name and tag your photos with relevant words to help people find you.

Have you experienced social media success — whether your intention was marketing or brand engagement — by snapping photos? Share the link to your photostream below, along with how this content worked for you.

www.flickr.com

More photos from Shelly

Posted by Shelly Bowen on Mar 04, 2010. Filed under SEO Content, Web Content Inspiration

 

3 Comments | RSS feed for comments on this post

  • Hey Shelly, this is a refreshing post! After reading more and even more posts about the requirement of great content,You’re a breath of fresh air! I like this idea, a picture a day, keeps lower page ranks away!

    Comment by Vinod Srinivas on Mar 08, 2010

  • Hey, thanks Vinod! Already, taking a photo a day — and adding appropriate tags for SEO — is a challenge. But fun!

    Comment by Shelly Bowen on Mar 08, 2010

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