Pybop: Exceptional Web Content for Exceptional Businesses : Web content company, Web content strategy, Web content writing services from Shelly Bowen and the Pybop Team.

Shelly's Pybop

Books for Content Strategists, Writers, and People Passionate About Content

Content strategy, content marketing books iPhoto by Shelly Bowen, content strategist, San Diego, CAHere are books I’ve read, reference, or are on my forever expanding reading list (in no particular order):

“How To” Create Exceptional Content for the Web

Marketing to People

Getting Inside Their Heads (So We Can Speak Their Language)

Innovating with Content

Have you read any great books that have inspired you to create exceptional content for your company? Let me know. I’d love to add them to my reading list!

Please note: purchasing books from my reading list helps support this Pybop.

Posted by Shelly Bowen on Mar 02, 2010. Filed under Web Content Strategy, Web Writing and Editing

 

12 Comments | RSS feed for comments on this post

  • Great list! I’m definitely retweeting this.

    Here’s one you missed: “Audience, Relevance and Search: Targeting Web Audiences with Relevant Content http://www.amazon.com/Audience-Relevance-Search-Targeting-Audiences/dp/0137004206/ref=ntt_at_ep_dpi_1

    It’s forthcoming (Due in stores on April 30), but people can get rough cuts of some of the chapters before publication at this link: http://my.safaribooksonline.com/9780137048250

    Kind regards,

    James (Twitter: James_Mathewson)
    (A co-author)

    Comment by James Mathewson on Mar 02, 2010

  • Thanks for the content book addition, James! I added to the list, and I look forward to reading it this spring.

    Comment by Shelly Bowen on Mar 02, 2010

  • Smart compilation! Here are a few I recommend as well despite being a bit older (but still quite relevant):

    - “Killer Web Content” by Gerry McGovern http://www.gerrymcgovern.com/killer-web-content.htm
    - “Naked Conversations: How Blogs Are Changing The Way Businesses Are Talking With Customers” by Robert Scoble & Shel Israel http://en.wikipedia.org/wiki/Naked_Conversations
    - “The Cluetrain Manifesto” http://www.cluetrain.com/

    A must-listen podcast for those who aren’t quite sure whether to invest in Ginny’s book (you should!) might want to check out:

    - http://jeffparks.ca/index.php/books/ginny-redish-writing-web-content-that-works

    Comment by Kristina Mausser on Mar 03, 2010

  • Terrific List! – One book I have referenced frequently in the past decade – and never is out of date – “Envisioning Information” by Edward R Tufte.

    Comment by Nancy Speroni on Mar 03, 2010

  • Thanks for the contributions, Kristina and Nancy! Those books really help round out the list.

    Comment by Shelly Bowen on Mar 04, 2010

  • Shelly,
    thanks for the mention of Digital Body Language, much appreciated. Great list! I’ve read a good number of them, but you have me inspired to dive into a few more.

    Comment by Steve Woods on Mar 05, 2010

  • Shelley,
    Thanks so much for the plug for our book. I hope Get Content Get Customers was valuable for you.
    Newt

    Comment by Newt Barrett on Mar 05, 2010

  • Shelly…great list. Thanks for the inclusion.

    I would add Gary Vaynerchuk’s Crush It for Content Marketing Motivation.

    Thanks,
    Joe
    http://twitter.com/juntajoe

    Comment by Joe Pulizzi on Mar 12, 2010

  • Hi, Shelly,

    finally the list. I am looking forward to reading the books you and others on this page have recommended. I am currently reading Get Content Get Customers! Cheers, Nenad.

    Comment by Nenad on Mar 14, 2010

  • Depending on one’s slant, also:
    THE CONTENT MANAGEMENT BIBLE, Bob Boiko
    COMMUNICATING DESIGN, Dan Brown
    CONTENT CRITICAL, Gerry McGovern
    EVERYTHING IS MISCELLANEOUS, David Weinberger
    HERE COMES EVERYBODY, Clay Shirky
    INFORMATION ARCHITECTURE FOR THE WWW, Louis Rosenfeld and Peter Morville
    GLUT, Alex Wright
    and any number of digital style guides, from Wired to AP.

    Comment by Jeffrey MacIntyre on Mar 19, 2010

  • Wow, great additions, Jeff, thanks! My book wish list is getting very long.

    Comment by Shelly Bowen on Mar 19, 2010

  • [...] Content Strategy Success in 5 Steps San Diego Interactive Content Professionals Meet for Thursday Happy HourShould You Blog? No. You Should Not.If a Photo Is Worth 1,000 Words …Books for Content Strategists, Writers, and People Passionate About Content [...]

    Pingback by Content Strategy Success in 5 Steps | Shelly Bowen: Exceptional Web Content on Apr 26, 2010

Add your thoughts. Comment on this Pybop post.