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6 Ways to Enhance Your Mobile to Web User Experience

user experience content on packaging exampleLearning from The Best Camera

Just got back from lunch at Cucina Urbana with a couple super genuine, cool people from digital-telepathy. I’m pretty certain they are back in their offices downloading The Best Camera, after telling them about its signature “Chase Jarvis” photo filters.

Yesterday I posted how the mobile app and photo community The Best Camera can be inspiring to marketers, content creators, and businesses. Today, I’ve been thinking about how the whole mobile and Web experience could be enhanced (and what we creative business people can draw from that).

How The Best Cam (or Really Any) User Experience Could Be Better

  1. Who Are You? I’d love to know right away who these people are — are they professional photographers or camel farmers? A one-line bio would add context and personality, and be helpful for search engine optimization. Sure, I can click over to their site, but I don’t want to leave. And you don’t want me to, do you?
  2. Oops, Let Me Delete: It’s a little scary not to be able to delete a photo or any content I may have accidentally added to the Web.
  3. Where Am I? I’d love to have a profile URL with my name, rather than a number, so I (and others) can search for me more easily. “http://bestc.am/photographers/10696” doesn’t say much about me.
  4. What Am I About? If everyone could add a little simple meta data to each photo — 3 keywords or location, or a one-line description) we might be able to make better connections with people by searching for photos by topic. As Seth Godin says, “There’s way too much stuff and far too little information about that stuff. Sounds like an opportunity.”
  5. Come On, Be Nice: I opted to get the email alert when my photo has been added to The Best Camera site. The email came from “Support” with a technical URL as a subject line. Body copy is simply functional. I know this is an automated email, but how about:

–Be friendly or quirky or use a voice that fits the “personality” of the brand.
–Make the email from someone personal, like Dr. Best Cam or Sir. BestCambot or Scotty.
–Dish out a slew of (rotating) compliments to make me feel talented and successful, such as “You did it!” “Success!” and “Your photo is live for the world to see!”
–Use the email alert opportunity to provide photography tips, interesting statistics or promos to increase engagement and encourage pass-along.
–Send one email per day or per hour with all 5 links to the photos I posted, rather than 5 emails.

  1. Why Go Back? I enjoyed browsing the iPhone pictures on the Web site, but I wonder if I’ll ever go back. There is an RSS feed, but what I’d really like is an Ego Widget. You know, a widget that showcases my latest photo that I can put on my site. Imagine if all 10,000 users did that?

Regardless of the bells and whistles and user experience, remember that wherever your brand is represented, from mobile apps to cardboard boxes, your business’ true personality should shine through.

Do you have more for this wish list? Add them to the comments below, and I’ll pass them on. Who knows, maybe our wishes will be granted.

Transparency Clarity: None of the above-mentioned businesses provided any incentive to be mentioned here, other than coolness.

Posted by Shelly Bowen on Dec 01, 2009. Filed under Branding, Mobile Content

 

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