Archive for November 2009

Mobile App Content Sparks Marketing Creativity

Posted by Shelly Bowen on Nov 30, 2009.

Playing with The Best Camera

I’ve been playing with iPhone apps a lot lately: games, tools, resources. Sometimes friends tell me about the cool ones and sometimes I just browse the most popular ones while I’m doing something else, like waiting for a carne asada taco.

(Have you noticed I do my … continue reading Mobile App Content Sparks Marketing Creativity

How to Literally Start Writing (Just About Anything)

Posted by Shelly Bowen on Nov 25, 2009.

You have lots of (let’s say blog) ideas for your business and profession. You’ve considered your audience, your niche subject matter, how you’ll publish, and the value your sincere and transparent writing will provide the world. You have even considered the benefits and drawbacks of starting a blog. And you’re … continue reading How to Literally Start Writing (Just About Anything)

Web Content Strategy: Planning for Ongoing Engagement

Posted by Shelly Bowen on Nov 19, 2009.

This sign reminded me of something us Web site content strategists and marketers don’t like to think about: the end of a site user experience. The bounce. The exit.

People will leave. It’s inevitable. But can you help guarantee their return? Sure.

6 Easy Ways to Increase Repeat Visits to Your Site

Here … continue reading Web Content Strategy: Planning for Ongoing Engagement