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Archive for October 2009

 

The Big Picture: End-to-End Content Strategy

Posted by Shelly Bowen on Oct 21, 2009.

It’s true what they say: The sum of the parts is larger than the whole. Just consider content marketing, content strategy, branding … each piece might be brilliant, but still not drive results. A cohesive message and creative across all content delivery vehicles will help raise awareness and need and … continue reading The Big Picture: End-to-End Content Strategy

The Power of (Empty v. Juicy) Words

Posted by Shelly Bowen on Oct 05, 2009.

A Little Refreshment

“What a big martini!” I said to the woman at the networking mixer. And it was. But the woman just glanced at me and back to her companion, and I quickly realized the sad, negative connotation I just lobbied her way.

What I meant was, “Impressive glass, classic choice, … continue reading The Power of (Empty v. Juicy) Words