Archive for August 2009

I Fell Hard for Soft Sanuk Flops

Posted by Shelly Bowen on Aug 26, 2009.

Content Marketing Works … When People Fall in Love With Your Story

Every year I search for a pair of summer sandals that are:

A. Stylish enough to wear with a sundress

B. Comfortable enough to wear all day at Disneyland

(Not that I do either very often.) And every … continue reading I Fell Hard for Soft Sanuk Flops

How to Find a Great Writer — the Easy Way

Posted by Shelly Bowen on Aug 17, 2009.

Getting the Words Right for Your Project

Sure, you’ve written some good prose here and there, but you’re not a professional writer, and anyways, you don’t have the time to do it right for your business. A well-written article or Web site page can involve so much. Seriously. Just check out … continue reading How to Find a Great Writer — the Easy Way

The True Shortcut to Valuable Content

Posted by Shelly Bowen on Aug 11, 2009.

Right. There Is No Shortcut (Sorry)

I recently picked up a new magazine that featured beautiful photography and great writing. At home, I flipped through and spotted a story from David Sedaris. (Yeah!) But I had read it before. (Boo.) Some of the photos I realized I had seen before. The … continue reading The True Shortcut to Valuable Content

“Come Fry With Us” – Best Subject Line Ever

Posted by Shelly Bowen on Aug 03, 2009.

I have a dedicated email address for advertisements from my favorite brands, and I scan through the subject lines, oh, once a week or so. Most get deleted.

Yes, I want gray suede shoes, but I’m resisting. Delete.

I don’t need a new batch of business cards. Delete.

continue reading “Come Fry With Us” – Best Subject Line Ever