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I Need to Find a Way to Stand Out

An exceptional content strategy can map the way to an exceptional you online

I’m often asked to review wireframes or Beta versions of Web sites. Often, the conversation starts like this:

“Here’s what I’m thinking for web site content … [description here] … but I need to find a way to be different.”

I love that. That’s exactly what you should be thinking. It’s the billion dollar dilemma. Especially if content is a primary asset of your business.

It’s not enough to say you’ll provide advice, tools, tips, tricks, checklists, recipes, quizzes, whitepapers, e-books … those are delivery methods. It’s not enough to name your niche topic: health, lifestyle, food and drink, travel, kayaking, modern architecture, whatever. What’s inside that’s truly different?

Sometimes you have to take your concept to an extreme and back to find the core of what represents you and your brand. Take it there. Tell me about it. I’d like an extreme makeover myself.

Posted by Shelly Bowen on Jun 18, 2009. Filed under Branding, Web Content Inspiration, Web Content Strategy

 

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