Archive for June 2009

I Need to Find a Way to Stand Out

An exceptional content strategy can map the way to an exceptional you online

Posted by Shelly Bowen on Jun 18, 2009.

I’m often asked to review wireframes or Beta versions of Web sites. Often, the conversation starts like this:

“Here’s what I’m thinking for web site content … [description here] … but I need to find a way to be different.”

I love that. That’s exactly what you should be thinking. It’s the … continue reading I Need to Find a Way to Stand Out

Checkin’ Out the Competition

Posted by Shelly Bowen on Jun 17, 2009.

Let’s say you know a specific site — competitor or not — is really successful. It doesn’t matter how you know. You just know they’re bringing in the bucks. There’s something about their site that works.

Can you leverage that? Oh, yes.

First, don’t copy. Ok, that’s obvious. But for some reason … continue reading Checkin’ Out the Competition