Archive for May 2009

Working Backward – Defining Content to Define Your Business

Content strategy for start-ups, business expansions, and digital campaigns.

Posted by Shelly Bowen on May 04, 2009.

Is it possible that business strategy and content strategy are starting to overlap?

Many of my clients are start-ups. When creating all new or optimizing content for digital efforts, I first need to know a few things about the business and business goals.

Makes sense, right?

I have developed a process of discovery … continue reading Working Backward – Defining Content to Define Your Business