Archive for April 2009

Your Social Essence: Who Are YOU?

Posted by Shelly Bowen on Apr 29, 2009.

Are you social — gregarious and convivial? What’s your personality like?

Write one sentence to describe you and your essence. Then create a 1 minute video to captures your essence.

Be confident. Show flaws.

LOVE these calls to action from Susan Rice-Lincoln at Inbound Marketing Summit in San Francisco today. … continue reading Your Social Essence: Who Are YOU?

Reputation Management (Software): Do You Need It?

Posted by Shelly Bowen on .

As user generated content and social media campaigns zoom sky high, so is the possibility — no, probability — that people are talking about you and your brand online. Even if you don’t have a social media campaign yourself.

Good talk or bad — this is great information to feed into … continue reading Reputation Management (Software): Do You Need It?

The Infiltration: Will Content Strategy Take Over the (Web) World?

Posted by Shelly Bowen on Apr 03, 2009.

Us writerly types, we read, we think, we sit back, and we write. We organize, re-organize, and edit. Unless the writer is a performance artist, spoken word enthusiast, or beat poet, we generally don’t hear a rise a voices in public. Or anywhere. Until recently …

I’ve heard a clatter of … continue reading The Infiltration: Will Content Strategy Take Over the (Web) World?