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The Batman of One-Liners: Chris Brogan

In the depths of the Oakley headquarters in California, a building seemingly made for a science fiction movie — Batman’s or Bond’s nemesis-lair, perhaps. Or maybe, if dustier with cobwebs, where the survivors would live in an Armageddon movie — the So Cal Action Sports Network gathered to talk about branding, marketing, and social media.

Chris Brogan — previously dubbed a social media rockstar, but I’m thinking a celeb with a mask might be more appropriate — impressed me with a string of perfectly live-Tweetable one-liners. I just had to share (paraphrased by me):

Ask a question to involve your audience. –Chris Brogan

You have a Web site? Is your Web site where people are going? Or is the story where people are going? –CB

Find something cool and share it. –CB

The first person to promote their brand next to a [photograph or video of a] wipe-out is going to get rich. –CB

Facebook is not about your product! It’s about empowering people. –CB

Twitter is the only social media. Facebook is waiting to die. –CB (somewhat tounge in cheek)

Cause marketing works. –CB

[Upon arriving,] what does your audience DO?–CB

Listen to your influencers. Pay them with access and opportunity. –CB

The best chapter in [social marketing book] Groundswell [by Charlene Li and Josh Bernoff] is the one on ROI. –CB

Social marketing is an opportunity to authentically get to know somebody. –CB

There isn’t a negative to getting negative feedback. It’s all in how you approach it. –CB

Here’s a magic trick: be there before the sale. –CB

My favorite blogs: Copyblogger and Seth Godin. My favorite gadget: the iPhone (for the location apps). My favorite Twitter app: Tweetdeck. –CB

Thanks Chris Brogan! And a shout-out to Bryan Elliot for bringing this eclectic group of action lifestyle enthusiasts together, including the philanthropic panelists, Pat Mcilvain, VP of Sports Marketing for Oakley, Inc, Gretchen Sheckler, mom and manager of pro athlete Ryan Sheckler, and Steve Jugan, Brand Manager at Hansen Beverage. And Mark Carter, of Saatchi & Saatchi, Ryan Okum of StreetWise Concepts + Culture, Tim Young, CEO of Socialcast, and Chad Romiti of Draven brand shoes.

At 5 months old, So Cal Action Sports Network is a successful niche network of genuine people. Looking forward to the next event.

Posted by Shelly Bowen on Mar 27, 2009. Filed under Content Marketing

 

1 Comment | RSS feed for comments on this post

  • great list – my favorite “Social marketing is an opportunity to authentically get to know somebody.

    Comment by melward on Mar 27, 2009

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