Archive for March 2009

Is Your Web Site at Risk of Osteoporosis?

Posted by Shelly Bowen on Mar 30, 2009.

Where does content strategy belong in the hierarchy of Web site creation?

Under IA (information architecture)?
Marketing?
Design?
User experience?
Editorial?

Imagine — 20 expert content strategists from London to San Fransisco locked together in a small room in Memphis for eight hours to battle out this and other Web content issues. It was the very … continue reading Is Your Web Site at Risk of Osteoporosis?

The Batman of One-Liners: Chris Brogan

Posted by Shelly Bowen on Mar 27, 2009.

In the depths of the Oakley headquarters in California, a building seemingly made for a science fiction movie — Batman’s or Bond’s nemesis-lair, perhaps. Or maybe, if dustier with cobwebs, where the survivors would live in an Armageddon movie — the So Cal Action Sports Network gathered to talk about … continue reading The Batman of One-Liners: Chris Brogan