Archive for February 2009

Is UGC the Easy Answer for Your Business? Not So Fast.

Posted by Shelly Bowen on Feb 18, 2009.

by Shelly Bowen

People love to hear themselves talk (yes, me included), which is partly why user generated content (UGC) is so prevalent. Other reasons are people like to be persuaded by their peers and “eavesdrop” on conversations. Also, your customers may be able to help each other faster and … continue reading Is UGC the Easy Answer for Your Business? Not So Fast.

9 Twitter Writing Tips for Businesses

Posted by Shelly Bowen on Feb 09, 2009.

by Shelly Bowen

More and more businesses are embracing social media as a part of their marketing efforts. If you have experimented at all with tools such as Facebook, forums, or Twitter, or have actively blogged and commented out there, you know the online social-sphere is different than any other type … continue reading 9 Twitter Writing Tips for Businesses

2009 San Diego Small Business Awards: Nominate Yourself!

Posted by Shelly Bowen on Feb 04, 2009.

I just got a note from SCORE about the 2009 San Diego Small Business Awards — I couldn’t find any information about it online, so I’m passing along the message. Vote for your favorite business!

QUOTE from SCORE email:

Help Us Recognize Outstanding Leaders in the
Small Business Community

continue reading 2009 San Diego Small Business Awards: Nominate Yourself!

What's Inspiring Your Content Strategy?

Posted by Shelly Bowen on .

My projects may be out on the Web, but my inspiration to:

optimize Web content to increase engagement and activity,
create new content strategies to strengthen a brand, and
try new online marketing and small business tactics

comes from all over. From magazines to fiction, gallery openings to coastal hikes, and client meetings … continue reading What's Inspiring Your Content Strategy?