Archive for January 2009

What's Your Intention, Anyway?

Posted by Shelly Bowen on Jan 29, 2009.

by Shelly Bowen

We’ve all heard that writing specifically with your online audience in mind is important. And there are lots of ways to create a picture or “persona” of these viewers, including looking at:

demographics of your target
how long they stay on one page
the weather where they are — cold, hot, … continue reading What's Your Intention, Anyway?

PSA: If Your Google Apps E-Mail Is Bouncing…

Posted by Shelly Bowen on Jan 20, 2009.

Public Service Announcement

A couple clients told me their e-mails to my Google Apps Gmail were bouncing with this error message:

The user you are trying to contact is receiving mail at a rate
550-5.2.1 that prevents additional messages from being delivered.

Eek. Bouncing e-mail makes my stomach drop. I did a little … continue reading PSA: If Your Google Apps E-Mail Is Bouncing…

Does Your Brand Bark and Smell Like Office Popcorn?

Posted by Shelly Bowen on Jan 19, 2009.

by Shelly Bowen

I love Barneys. Walk into the Barneys on 5th in New York and suddenly I feel rich. Like I do in fact have some extra credit to swipe. Especially on some wood-stacked peek-a-boo-toe high heels and a super soft CO-OP tank dress.

The Best Customer Experience

I don’t know what … continue reading Does Your Brand Bark and Smell Like Office Popcorn?

How to Take Advantage of the Recession

Posted by Shelly Bowen on Jan 13, 2009.

by Shelly Bowen

Sure, we may be experiencing a recession, but if you’re a glass-half-full kind of person, you know that this is a phase and we’ll bounce back economically. At least, that’s been my thinking.

But Can the Recession Help Your Content Strategy — and Your Business?

Yesterday, I attended a seminar … continue reading How to Take Advantage of the Recession