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The Blog as Art? Our Experiment Launches …

Thursday Happy Hour

Thursday Happy Hour

Blogs are a useful tool for businesses. Done right, and they can help:

  • Connect with customers by listening and responding to comments
  • Communicate important information
  • Express your company’s unique personality and brand
  • Draw a crowd to your Web site

All of which can increase sales in the long-run. But you knew all that. Blogs are also evolving in style and usage, and you really need to serve up something unique to attract visitors — but that’s just like any other artform. Speaking of artform … if we thought of blogs more like a lasting artform, like a book, an album, or a play, would they be more successful?

Case Study: Thursday Happy Hour

I’ve seen many sites that have exceptional content, but I’m not sure if these artful sites are meeting the company’s objectives. To find out if treating the blog as art would help drive success, I recently launched Thursday Happy Hour, a blog I put together with San Diego-based photographer, Gary Allard.

Each Thursday, we publish online a glimpse of our evening, complete with on-scene photos, the music that was playing, the drinks (and sometimes food) that was served, and whatever else that seemed to make the evening special.

ThursdayHappyHour.com is like an interactive, super-personal, entertaining, constantly evolving coffee-table book that we shoot out to friends and family each week. With hopes that they’ll share with their friends and family … and eventually, a new family tradition will spread the nation! Well, that’s the experiment. I’ll keep you posted.

In the meantime, check out the lastest Thursdays at www.ThursdayHappyHour.com. To join us every Thursday, be sure to sign up for weekly updates. You can also join our Thursday Happy Hour Facebook Group.

More About Thursday Happy Hour

Thursday Happy Hour was created by a creative working couple in San Diego — photographer Gary Allard and writer and Web content consultant Shelly Bowen — to help reduce stress, refocus on what’s really important in life, and better connect with friends and family (while having a great time). ThursdayHappyHour.com is a way to share this tradition with friends and friends of friends. The site comes complete with their favorite cocktail recipes (nonalcoholic beverages included), unique music iMixes available via iTunes, and ideas to make your own Thursday Happy Hour extra special. View their latest press release. And join the discussion in our Thursday Happy Hour Facebook Group.

Posted by Shelly Bowen on Dec 09, 2008. Filed under Content Marketing

 

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