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Defining Your Content Strategy

Jeffrey MacIntyre wrote a fabulous article on content strategy in A List Apart this month. It’s long, but if your company is ready to jump into a Web content development project or is looking to hire someone to help, the descriptions of content strategist roles can help define what you need.

He also links to a definition of content strategy that he wrote based on a few resources and published on Google’s Knol. The list of products that arise from Content Strategy may be helpful when you’re planning your next online content project. Good stuff.

Posted by Shelly Bowen on Dec 24, 2008. Filed under Web Content Strategy

 

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