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Posted by Shelly Bowen on Dec 26, 2008.
If you are using Twitter.com to market your services, brand, or company, I’d love to hear about your marketing and content strategy. I’m researching concepts and experiences such as:
Personality
Frequency
Type of content
Tracking results
Following others on Twitter
Commenting on other Tweets
Using software to Tweet ahead
What’s working — what’s totally not
SEO strategy on Twitter
Posted by Shelly Bowen on Dec 24, 2008.
Jeffrey MacIntyre wrote a fabulous article on content strategy in A List Apart this month. It’s long, but if your company is ready to jump into a Web content development project or is looking to hire someone to help, the descriptions of content strategist roles can help define what you … continue reading Defining Your Content Strategy
Posted by Shelly Bowen on Dec 23, 2008.
One of the flyers that hit my mailbox yesterday contained a two-page ad that was designed like an article. Headline:
“Amish mantle and miracle invention help home heat bills hit rock bottom.”
The photo shows seven suspender- and hat-wearing Amish men and three women in a wooden dome-shaped warehouse or barn … continue reading Amish Fireplace: Hoax or Marketing Genius?
Posted by Shelly Bowen on Dec 22, 2008.
To paraphrase Seth Godin in his post “Confusing Activity with Action:” we’re all doing a lot of activities online (such as me writing or you reading this post), but is it getting in the way of action? Is it getting you where you want to go?
I’d like to add a … continue reading Get Your Customers to Take Action
Posted by Shelly Bowen on Dec 17, 2008.
by Shelly Bowen
When the economy is down, everyone is looking for a way to cut costs. Unfortunately, that may mean that your intellectual and creative assets may be even more at risk that usual: specifically, the art, photography, and content you’ve purchased or created in-house might be stolen right from … continue reading Are Your Assets Being Stolen?
Posted by Shelly Bowen on Dec 10, 2008.
I had one thing in mind: get custom holiday cards printed pronto to send out to business clients. I didn’t want the printer’s logo on the back, so I skipped the consumer printers, like Kodak Gallery (though they may have that option; I didn’t check). I compared two online printers … continue reading Custom Greeting Card User Experience Exposed!
Posted by Shelly Bowen on Dec 09, 2008.
Thursday Happy Hour
Blogs are a useful tool for businesses. Done right, and they can help:
Connect with customers by listening and responding to comments
Communicate important information
Express your company’s unique personality and brand
Draw a crowd to your Web site
All of which can increase sales in the long-run. But you knew all … continue reading The Blog as Art? Our Experiment Launches …
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