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What’s Your Seasonal Content Strategy?

by Shelly Bowen

Once your Web site is right where you want it — it supports your brand in tone and design, attracts new visitors with seamless SEO, and converts prospects into buyers effectively — you’ll, of course, want to make it even better. One way is to take a look at your seasonal content strategy and how it fits within your overall marketing strategy.

When Are Your Peak Seasons?

Every Web site has highs and lows in terms of site traffic and sales. If you’ve been in business awhile, it’s likely you know when yours are, and what causes them. If you fine-tune your Web site content to better fit what people are searching for at certain times, you’ll get lift.

9 Types of Seasons that Affect Online Consumer Behavior

Not sure what’s driving your highs and lows? Think about these potential drivers of online buying and searching behavior:

Holidays and Cultural Traditions (such as weddings)
Politics
TV Programs
School Schedules and Graduations
Weather
Taxes
Widespread Health Issues, like the flu
Popular Events, such as concerts, parades, aviation shows
Payday

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Posted by Shelly Bowen on Nov 07, 2008. Filed under Content Marketing, Web Content Strategy

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[...] seasonal content strategy can also play a part in developing a strong keyword plan over [...]

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