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Eliminate These Dead Ends for More Leads

by Shelly Bowen

S/He Has Your Business Card … Now What?

Do you collect business cards? Whenever I meet someone interesting at a work-related event, I get his or her card. If I have a pen, I jot something on the back to help me remember why this person was interesting to me. Then later on, when I’m emptying my bag of cards, I’ll flip through.

Then what? Of course, I’ll go online and check out their Web sites. It’s like back-up for my first impression. But get this — recently I attended a couple events back-to-back where I got to talk to lots of people in different professions and collect lots of cards. All of them had a Web site. But very few were proud of it. In fact, about half said their Web site didn’t matter much — their business wasn’t online.

Consider Your Overall Customer Experience

Your Web site doesn’t matter much? This thought made me twitchy. It doesn’t matter where you do business — in a retail shop, in a high-rise, or on the moon — your customer experience is everywhere. It can start with a business card (or an online search or a cold-call letter or a phone message from you) and rapidly lead to a Web site that … what? Leaves the wrong impression? Doesn’t inspire action?

Eliminate Dead Ends to Generate More Online Leads

A Web site can encourage a prospect to sign up for a newsletter or a free consultation by phone or make an immediate sale. It can reinforce your good first impression. Exceptional Web site content can make life easier for you and play a huge role in your success.

Posted by Shelly Bowen on Nov 25, 2008. Filed under Content Marketing, Online Customer Experience / Research

 

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