Archive for November 2008

Get Personal with Photography

Posted by Shelly Bowen on Nov 28, 2008.

To stand out online, you’ve got to be an original. To increase Web site sales and loyalty these days, you have to provide something no one else does: a unique product or collection of products, a unique price, or a cause that resonates. And you have to showcase it in … continue reading Get Personal with Photography

Eliminate These Dead Ends for More Leads

Posted by Shelly Bowen on Nov 25, 2008.

by Shelly Bowen

S/He Has Your Business Card … Now What?

Do you collect business cards? Whenever I meet someone interesting at a work-related event, I get his or her card. If I have a pen, I jot something on the back to help me remember why this person was interesting to … continue reading Eliminate These Dead Ends for More Leads

Add Value to Add Reach

Posted by Shelly Bowen on Nov 18, 2008.

Wish you could reach more of your targeted customers online? Adding value — and I’m not talking a new product or service — could expand your reach.

Sure, a new offer is valuable. And when you launch, you’ll likely write all about its benefits and features on your Web site, showing … continue reading Add Value to Add Reach

Smart SEO Isn’t Just in the Numbers

Posted by Shelly Bowen on Nov 11, 2008.

by Shelly Bowen

When you’re optimizing your Web site for search, success is clearly measured by high traffic numbers. And to get traffic, you need search engine page rank for your keywords and phrases. There are plenty of published SEO tactics out there that will help you do that.

But even a … continue reading Smart SEO Isn’t Just in the Numbers

What’s Your Seasonal Content Strategy?

Posted by Shelly Bowen on Nov 07, 2008.

by Shelly Bowen

Once your Web site is right where you want it — it supports your brand in tone and design, attracts new visitors with seamless SEO, and converts prospects into buyers effectively — you’ll, of course, want to make it even better. One way is to take a look … continue reading What’s Your Seasonal Content Strategy?

Three Ways to Increase Web Site Sales in a Down Economy

Posted by Shelly Bowen on Nov 03, 2008.

by Shelly Bowen

Low Expectations for Holiday Sales This Year?

If you’ve adjusted your holiday sales forecast for 2008 due to the down economy, you’re not alone. Even if all goes well at the U.S. election tomorrow — possible? — healing will take some time. And this holiday season will be really … continue reading Three Ways to Increase Web Site Sales in a Down Economy