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Work Smart, Not Hard

From now on, I follow my own advice! Yesterday I spent all day working hard on reconfiguring my CSS — style sheets — for a new and more flexible Web site. I know next to nothing about CSS, so it was a little like hiring an architect to give a Lexus a tune-up. Not smart.

A successful business owner once told me it’s not what you know that makes you successful; it’s being smart enough to realize what you don’t know. And then surrounding yourself with people who do. Yesterday, I should have been in the company of developers. Sigh.

Which reminds me of all the smart business people I have known who have taken a short cut with their Web site projects at least once in their lives and skipped hiring an expert Web site copywriter or end-to-end content manager. They relied on a marketing manager or developer — or even the CEO himself — to fill in the blanks on the page. Not smart. Why waste time and energy guessing at what words or approach will be most effective, when you can hire an expert?

Posted by Shelly Bowen on Oct 16, 2008. Filed under Content Marketing, Web Content Inspiration

 

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