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Posted by Shelly Bowen on Oct 27, 2008.
Advertising is not evil, right? Internet advertising is just one way for companies to communicate with potential buyers. And we as consumers appreciate those ads that let us know about a cool product or service we might want.
Hey cool, a new organic coffee shop in my neighborhood! An upcoming open … continue reading How to Earn the Trust of Your Customers Online
Posted by Shelly Bowen on Oct 22, 2008.
“Who are you writing to?” I asked a colleague recently of his small business blog.
“Good question,” he said. “It’s evolving.” A beat, and then: “It’s for potential clients. When they visit my site and read my blog, I want them to know who I am, how I work, and what … continue reading Web Site Marketing with Integrity: Possible?
Posted by Shelly Bowen on Oct 20, 2008.
When you hire a good SEO expert (search engine optimization guru), she’ll have one big audacious goal:
To bring your Web site as much organic traffic from search engines (like Yahoo and Google) as possible. In other words, to help people find you online on their own.
A great SEO specialist … continue reading SEO Copywriting: How to get it right
Posted by Shelly Bowen on Oct 17, 2008.
“I’m a hunter,” Michael Grecco, the portrait photographer, said last night in a Little Italy photography studio. Every day he’s on the prowl to find his next story. He’s not a photojournalist anymore, but his work is still about the five Ws: who, what, when, where, why. Sure, this is … continue reading Does Your Marketing Copy Tell a Good Story?
Posted by Shelly Bowen on Oct 16, 2008.
From now on, I follow my own advice! Yesterday I spent all day working hard on reconfiguring my CSS — style sheets — for a new and more flexible Web site. I know next to nothing about CSS, so it was a little like hiring an architect to give a … continue reading Work Smart, Not Hard
Posted by Shelly Bowen on Oct 15, 2008.
If you happen to be visiting today, you might find this site to be going through some visible growing pains. The structure is just not supporting all the cool stuff I need, like Search, ShareThis, RSS, Recent Posts for goodness sake, and MyBlogLog community. So although this site design looks … continue reading Shelly's Web Site Is Ready for More …
Posted by Shelly Bowen on Oct 13, 2008.
Which is more effective online: long or short copy?
If you said short … you’re only half right. In reality, it depends. On everything really. Here’s a magic question:
Where is your shopper in the buying process?
At the very beginning? Then you might want to use short, scannable copy to quickly conveys … continue reading Which Is Better: Long or Short Web Copy?
Posted by Shelly Bowen on Oct 08, 2008.
It’s not just the words. It’s where they show up, how they flow from screen to screen, and who they’re appealing to.
It’s not just marketing. It’s helping people to quickly “get it,” feel something, and want something really bad.
Many experts have said this before me, but it’s worth repeating: if … continue reading For Truly Engaging Customer Experiences …
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