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Posted by Shelly Bowen on Sep 30, 2008.
Love that quote. It’s from Forbes article called “Try These Innovative Marketing Techniques.” The article has some great case studies about how content that’s valuable to your target audience — like ebooks, enewsletters, and videos — can attract a lot of eyeballs and a lot of buzz.
Need your own content … continue reading 5 Ways to “Back off the sell and amp up the entertainment.”
Posted by Shelly Bowen on Sep 24, 2008.
Friday night I attended a 10-year photo studio anniversary party in Seattle. A couple hundred people; most I didn’t know. But they had Web sites, and they were all asking me what I do.
Aha. Perfect opportunity to perfect my elevator pitch.
Half the time I was received with “Yes! We need … continue reading How to Open the Closed Minded
Posted by Shelly Bowen on Sep 15, 2008.
Not yet, apparently.
“Using email to drive sales offers the highest return on investment of any direct response marketing method,” wrote Troy Foss, Director of Eventful, for Vistage Intl. (Coincidentally, Vistage is a CEO advising company I used to work with.)
He goes on: “The Direct Marketing Association estimates that email marketing … continue reading Is E-Mail Dead?
Posted by Shelly Bowen on Sep 13, 2008.
I recently took some of my own advice and shared my site with friends and colleagues for a little free usability review. One designer friend said, “I’m impressed. Your site looks really great on my iPhone,” which he pulled out and insto-presto, there it was — a mini version of … continue reading Mobile-Me: How do you look on the iPhone?
Posted by Shelly Bowen on Sep 12, 2008.
I’ve realized that my small business clients need about 50% customized content and strategy and 50% time-tested best practices for web. As they ask those broad best practice questions, I post my answers here. That way, you’ll have a convenient archive — bookmark or RSS me for the latest.
For customized … continue reading What’s All This?
Posted by Shelly Bowen on Sep 09, 2008.
How do you know your site is working as well as it could? Where do you get your best ideas for “phase 2″ improvements?
Your customers. You need usability.
Usability Works Wonders
Your customers may not know exactly what they want. (Although you do sometimes get lucky.) And they may not know exactly … continue reading How to Get Free Site Usability
Posted by Shelly Bowen on Sep 02, 2008.
You know it better than anyone. Your Web site is you. It’s what you wear. It’s how you sound. It’s how you smell. You want to smell nice, right?
I’d like to share some easy ways to improve your Web site content — that way, when I visit you, I’ll stay … continue reading 17 Ways to Improve Your Web Content
Posted by Shelly Bowen on Sep 01, 2008.
What do your RSS feeds say about you? Here are mine as of today … (in no particular order):
NPR
CNN
INC
BusinessWeek
Ze Frank
FastCompany
Forbes
Search Engine Land
Discovery News
Media Bistro News
Google Health Feed
Seth Godin
Kelley Mooney
SmartMoney
Digg News
Entrepreneur Magazine
Places to See Before You Die (photos from Google)
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